Building and developing a product requires a lot of effort and hard work, but it is more important to have users and customers who will use the product after launch. Drawing the attention of potential users & customers to your product requires showing and educating them on what your product is about and how it can help them win and achieve their goals.

And this is where the concept of a product demo is vital in product development. In the business world, there are numerous competitions in the market, with every brand/business trying their best to attract and draw in active users to their products. 

This makes it difficult for some businesses, especially businesses in their early stages, to stand out and gain visibility. However, the journey of standing out and gaining visibility can be smooth when founders and their product teams learn how to create and build strategic product demos that showcase the unique features of their products. 

In this piece, we will show you how to create a compelling and action-driven product demo that will help you bring your product into the limelight. 

Understanding Your Audience and Specifying the Goals You Want to Achieve With the Product 

As a brand or team building and developing a product from scratch, one essential mistake you should avoid making is rushing off to create product demos without taking a step backwards to assess some things before moving forward. 

A vital process of creating an effective and result-oriented product demo involves the product and marketing team carefully researching to understand and be clear on who the audience they are targeting is and define the goals and objectives they want to achieve from the demo.

Here are two ways you can know your audience and define your goals to facilitate a successful demo; 

• Audience analysis: One of the effective ways of knowing who your audience is is to carry out audience analysis. From this analysis, you can segment & categorize your potential audience into different groups depending on their needs, pain points and priorities. 

After segmenting them, you should go further to understand their challenges and the solution they are looking for. The final step of your audience analysis is to create a buyer persona that will help you speak directly to their pain point through your demo.

• Define your goals and objectives: In defining your goals, you should endeavor to be clear and specific with them after launching the demo. Do you want to generate leads, close sales and sign-ups and others? These questions will help you set more specific and measurable goals & expectations. 

Again, you have to put in the effort to ensure that your proposed product demo is perceived as valuable by your audience and demonstrates the value of your product by highlighting how it solves problems and fulfills audience needs. Lastly, while defining your goals, don’t forget to include your call to action. This includes things you expect from your audience after the demo. And ensure to make them clear and compelling. 

How to Create the Perfect Product Demo 

From the previous section, understanding & knowing your audience and defining your goals is the foundation of creating the perfect product demo. These two things will help you create a product demo that will resonate with your audience. 

Creating the perfect product demo for your product shouldn’t be a big deal. Below are some of the best practices and tips you should take into consideration when creating your product demo;

• Storytelling is a top-tier: One of the significant aims of creating product demos is to capture and draw the attention of your audience/customers towards your product. It is challenging to grab attention if your product demo is boring. The sad truth is that nobody will pay attention to your product demo if they find it uninteresting. 

One of the ways to ensure your product demo becomes captivating enough is to make it tell a relatable story to your audience. After your demo presentation, it will want the audience to act towards a call to action. 

This makes it necessary to build an emotional connection with your audience through storytelling. Make your demo relatable and fun, and don’t center it only on figures and numbers.

And again, don’t forget to use storytelling to highlight the benefits of your product. Potential customers/users are often eager to know and understand how your product can help improve their lives and businesses.  

• Empower your demo to be engaging and concise: Avoid making your product demo unnecessarily long. Always try your best to keep it short and direct to the point you want to make and be beneficial to your audience/customers. It is also essential to include interactive elements in your product demo. Interactive components such as Q&A sessions and clickable prototypes help to make the demo engaging and fun. 

Lastly, do not forget the power of visuals. Visuals matter in your product demo, so endeavor to include them. Visuals help to simplify and clarify complex concepts. 

• Incorporate trust and credibility into your demo: Trust and credibility are vital. It is hard to convince potential users and customers to use your product without them. Creating a product demo that stands out involves including things that make your product trustable. These include adding existing customer testimonials, data & evidence and addressing concerns.

Customers/users want to ensure that your product delivers as promised, and they can rely on you whenever they encounter a challenge.

How to Deliver Your Product Demo 

Creating the perfect product demo isn’t 100% completed if it isn’t well delivered. It is a game-changer knowing how to present your product demo. It can either make or break the impression you will leave on your audience. 

To avoid anything from going wrong while presenting your product demo, here are a few things that can assist you in delivering your product demo perfectly well; 

• Practice as frequently as you can: Practice makes perfect. So, if you want your product demo presentation and delivery to be successful, it is vital to practice before you present on D-day. Practicing how to deliver your product demo will help you become confident and knowledgeable. During your product demo presentation, time management is crucial. And this is also one of the things you should include in your practice. 

Again, before delivering and launching your demo, ensure that all technical issues are solved to avoid hitches or at least be prepared for any technical issue that might likely arise. 

• Engage and interact: Ensure you are on the same page with your audience during product demo presentations. You can engage them in a question-and-answer session during the demo presentation to foster effective communication. You also have to actively listen to your audience and address any questions they might have. 

• Nail your conclusion: After delivering your demo presentation, it is vital to finish up well. You can do this by summarizing and listing your key takeaways from the demo, reinforcing a call-to-action, sending personalized follow-up messages and emails to your audience and asking them for feedback.

Creating the perfect product demo requires knowledge, skill and patience. It is also something you should be intentional about when creating to ensure it serves its purpose in the first place. 

With the knowledge of these best practices, creating an effective and well-thought-out product demo for your product will no longer be a hard nut to crack. 

Are you about to create your first or next product demo? If yes, the tips we shared in this article will be resourceful to you.