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Product Marketing Course

As the Pandemic has accelerated creation of digital products, Product/Growth Marketers have been on the rise. Now you have the potential of joining over 200 women who got jobs from international organizations in 6 weeks of finishing this course. It is time to invest in you and get certified while at it.

The beauty of Product/Growth Marketing is you can explore the power of integrated marketing communications strategy from fundamental planning to tactical execution utilizing the most current thinking about media channels, customer engagement and measurement. Basically you go from clueless to a professional Product Marketer all in 6 weeks.

Overview

As a thriving community at Heelsandtech we believe that product marketing is more than a course or a discipline. Product Marketing is a mindset. It is a way of looking at the world that is customer-focused, insight-driven and ever-changing.

This Product marketing program combines the latest thinking with hands-on experience to inspire and increase performance along every dimension for profound marketing impact, from innovation and product development to effective channel design and management and creating a sales strategy focused on growing revenues and profits.

What Does a Product Marketer Do?

Before product launch a product marketer typically owns POSITIONING, MESSAGING, CUSTOMER DEVELOPMENT and the overall go to MARKETING STRATEGY.

After product launch a product marketer helps SALE Enablement and focus on driving Demand ADOPTION and the overall SUCCESS of the product,

Harnessing the skill on Product marketing just got easier, REGISTER NOW!

COURSE FEE

NGN 100,000

What is Product Marketing Tech?

Marketing Technology (also known as MarTech) is a set of software solutions used by marketing leaders to support mission-critical business objectives and drive innovation within their organizations.

MarTech solutions focus on content and customer experience, advertising, direct marketing, marketing management and marketing data and analytics.

If you wish to kickstart your MarTech (Marketing Tech) career, without experience in launching digital campaigns, then this course is for you.

Product Marketing
Be a data driven marketer leveraging tech in 6 weeks
  • Execute Real- World Project
  • Learning marketing is not just about theory, but more about application. Plan, launch & Optimize a marketing campaign for a real business with your team
  • Master Marktech tools
  • Taught by industry professionals
Product Marketing

What You’ll Learn

During the Product Marketing Bootcamp, you will learn how to

  1.  Conduct market and user research to inform product and marketing strategy. This includes building user personas, conducting user research, performing competitive analysis.
  2.  Develop a full-funnel marketing plan including marketing funnels, acquisition strategy, engagement, retention strategy: Developing Growth funnel analysis (AARRR), identifying key resources needed, managing marketing plans in lean startups; Creating marketing plan for a B2C vs B2B company.
  3. Prepare Go-To-Market launch plans: Who is involved? What channels to consider?
  4. Conduct key marketing activities: Develop product messaging (Copywriting, SEO), write a landing copy, build a sales funnel, run Social Media Ads, running social media ads etc.
  5. Identify key metrics to measure success of marketing campaigns
  6. Prepare for a Product Marketing interview and build more Product Marketing experience: Preparing your resume; Building Product Marketing experience.

Take note: Throughout the bootcamp, you will work on cases, where you will have take-home activities to apply learnings from the class.

Course Outline

Week 1
  • Conduct market and user research to inform product and marketing strategy
  • Building user personas
  • Conducting user research
  •  Performing competitive analysis
Week 2
  • Develop a full-funnel marketing plan 
  • Marketing funnels 
  • Acquisition strategy 
  • Engagement & retention strategy
  • Developing Growth funnel analysis (AARRR)
  • Identifying key resources needed
  • Managing marketing plans in lean startups
  • Creating marketing plan for a B2C vs B2B company
Week 3
  • Prepare Go-To-Market launch plans
  • Who is involved?
  • What channels to consider?
  • Identify key metrics to measure success of marketing campaigns
Week 4
  • Conduct key marketing activities
  • Develop product messaging, write a landing copy
  • Build a sales funnel
  • Run Social Media Ads etc.
Week 5
  • Identify key metrics to measure success of marketing campaigns
Week 6
  • Prepare for a Product Marketing interview and build more Product Marketing experience
  • Preparing your resume
  • Building Product Marketing experience

Throughout the bootcamp, you will work on cases, where you will have take-home activities to apply learnings from the class.

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