Asset & Wealth Management, AYCO Wealth Marketing, Analyst – Albany, NY

Albany, NY · Full-time  Entry level. $55,000 – $75,000. Apply Before 06/30/2025, 09:11 PM

YOUR IMPACT

This candidate will be responsible for assisting with the execution of email marketing campaigns, tracking performance and managing day to day corporate and advisor client requests.

OUR IMPACT 

Wealth Management

Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking, and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our consumer business provides digital solutions for customers to better spend, borrow, invest, and save. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading-edge technology, data, and design.

Ayco

Goldman Sachs Ayco (Ayco) partners with Fortune 1000 companies to design and implement tailored financial planning programs for their workforce—leveraging the 50-year heritage of Ayco and the comprehensive resources of Goldman Sachs to meet the evolving needs of their employees. Ayco believes companies best serve their stakeholders and the greater economy when their employees’ financial lives are clear, understood and in their control. Ayco advisors and technical specialists help clients achieve their personal financial goals through education and guided implementation across seven key financial disciplines, including employee benefit planning.

Client Engagement Team and Marketing

The Client Engagement Team is responsible for building our brand, attracting new clients and developing deeper relationships with existing clients by creating value from our client network and the broader Goldman Sachs network. We are seeking a professional to play a key role in the execution of our global client engagement strategy across the Americas.

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of COE teams including Brand Marketing, Marketing Strategy & Transformation, Content, and Media, as well marketing teams for each of our revenue divisions. Together, this function will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

HOW YOU WILL FULFILL YOUR POTENTIAL 

• Email Campaign Management
  1. Assist in the planning, execution and analysis of email marketing campaigns
  2. Collaborate with the content team to develop engaging emails rooted in best practices
  3. Manage email lists and segment audiences for targeted campaigns
  4. Monitor and report on campaign performance metrics such as open rates, click through rates and conversions
• Data Analysis and Reporting
  1. Analyze email campaign and corporate program data to identify trends by audience, insights and opportunities for optimization 
  2. Lead internal reporting for QBRs, management committee and CMO 
• Account Based Marketing
  1. Develop and maintain strong relationships with workplace advisory team and provide regular updates on marketing tools and resources available 
  2. Act as Project Manager for corporate requests, ensuring deadlines are met and deliverables are of high quality
  3. Lead development and execution of Financial Wellness corporate toolkit, including day to day resources, bi-annual calendar and group education 
• Data accuracy and integrity: consistently ensuring that data collection, processing and reporting are accurate, timely and reliable 
• Insightful reporting: Produces reports that provide actionable insights, enabling data-driven decision making 
• Process improvement: continuously seek to enhance efficiency and output quality
• Cross functional collaboration: Works effectively with other stakeholders to ensure requests are met on time and delivered in full 

EXPERIENCE & SKILLS WE’RE LOOKING FOR

• Bachelor’s Degree Required
• Experience in email marketing and data analytics (familiarity with Braze and Pardot a plus)
• Strong interpersonal skills and a desire to work in a team-oriented environment 
• Highly organized with attention to detail and excellent follow-through 
• Ability to work in a fast-paced environment and think clearly under pressure 
• Strong verbal and written communication skills
• Self-starter with a curious mindset 

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world. 

We believe who you are makes you better at what you do. We’re committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers. 

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html

© The Goldman Sachs Group, Inc., 2021. All rights reserved.

Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity

Salary Range
The expected base salary for this New York, New York, United States based position is $55,000 – $75,000.  In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.