How to Market Your App or any Digital Product
- The Importance of App Marketing
- The Fallacy of Build it and They Will Come
Idea Validation – How to Save Yourself Time and Money
- The Importance of Idea Validation
- 1. The Simplest Way of Validating Your Idea – The Starbucks Method
- 2. Using Google Trends to Estimate the Size of Your Market
- 3. The Landing Page Validation Method
- How to Create a Landing Page in Less than an Hour
- 4. Creating a Minimum Viable Product
- 5. Using Crowdfunding to Validate and Fund Your Idea
App Monetization Models – How to Make Money From Your App
- When to Use In-App Advertisements
- Differences in Monetization Strategies Between iOS and Android Apps
- Have You Thought About These Alternative Monetisation Models?
- When it Makes Sense to Create a Paid App
How to Optimize Your App Store Listing
- How to Get an App Icon Designed without Breaking the Bank
- Split Testing for Success
- What Makes a Good App Icon?
- The Dos and Don’ts of Making App Screenshots
- Tools for Making App Screenshots
Growth Hacking Techniques for App Downloads
- 1000 True Fans
- Building an Email List
- The All Important Landing Page
- Blogging Your Way to App Success
- Content Marketing for App Downloads
- How to Hack a Successful Launch on Product Hunt
- How to Launch on Beta List
- How to Launch on Hacker News
- If At First You Don’t Succeed…
- Cross Promotion for App Downloads
- Social Referrals and Social Queuing
- How to Automate Your Social Media
How to Get Press for Your App Launch
- Do I Need a PR Agency?
- Not All Press is Created Equal
- How to Craft Your Story
- How to Craft Your Pitch
- How to Figure Out Which Journalists to Pitch
- How to Find Out Anyone’s Email Address
- How to Pitch a Journalist 101
- How to Establish a Relationship with a Journalist
- What if You Still Can’t Get Anyone to Write About You?
- Final Tips on Getting Press
How to Get Your App Featured on the App Store
- How to Get Featured on the App Store
- “Only on the App Store”
- Work with the Corporate Mindset
- Native vs. Cross Platform Apps
- Tips and Tricks for Getting Featured
ASO (App Store Optimization) – How to Rank Higher on the App Store Search Algo
- What is App Store Optimization (ASO)?
- Top Tips to Optimize Your App Store Listing
- My Complete ASO Workflow
- Using Apple Search Ads as a Research Tool
- Early vs. Late Game Strategies
- Differences Between Google Play and the Apple App Store
The Right Way of Using Paid Advertising to Drive Downloads
- When to use Paid Advertising for App Marketing
- Always Test Before You Advertise
- Which Platform to Advertise on?
- How Much Does it Cost?
- How to Set up Your Facebook Ad for Maximum Click through
- How to Use Your Competitor’s’ Ad Budget
- Where Can I Find More Customers?
- One Weird Trick to Get More Money from Apple
Reviews and Ratings – how to Get More 5 Star Reviews
- How to Get More 5 Star Ratings and Reviews
- Use This Free Tool to Monitor Your App Reviews
How to Use App Analytics to Increase User Retention
Black Hat Methods of Getting More App Downloads and Revenue
- White Hat Techniques vs. Black Hat Techniques
- Ultimate Black Hat Techniques to to the Top of App Store Rankings
Bonus: How to Use Bootstrap to Build an App Showcase Website for FREE
- A 5 Second Way of Building a Web Page for Your iOS App
- How to Use Bootstrap to Build Your App Showcase Website
- How to Host Your App Showcase Website for Free