Marketing Leadership Development ProgramĀ 

The Cigna Group

Modern-day marketers are expected to be on top of all the latest trends and technologies while specializing in a multitude of skills and abilities. Sounds daunting, right? We thought so too. Thatā€™s why we created the Marketing Leadership Development Program (MLDP) to give you the knowledge, skills, and experiences necessary to turn you into a well-rounded, creative, and savvy professional.

This program is designed to introduce participants to marketing at The Cigna Group through a 10-week summer internship experience. But want to hear the best news? Those who excel during their internship will be offered a full-time position as part of the MLDP after graduation.

Apply for our undergraduate summer internship

Apply for our graduate summer internship

Recruiting dates:

Recruiting for the Marketing Leadership Development Program runs annually from September – February but could complete early due to numerous factors.

Who we hire:

Rising seniors pursuing a Bachelor’s degree in Marketing or those entering the final year of their MBA program with a Marketing concentration

Locations:

Bloomfield, CT
St. Louis, MO
Philadelphia, PA

Program timeframe:

Our 10-week summer internship runs annually from May – August.

As a full-time hire into the rotational program, each member will participate in 3 rotations each lasting approximately 12ā€“18 months depending on the complexity of the role.Ā 

Summer Internship Experience

As a summer intern, you’ll work on meaningful projects that contribute to the business, while collecting the skills and knowledge necessary to turn you into a modern-day marketing professional.

Examples of projects for undergrad students could include learning how to map buyer journeys for B2B personas or planning and event execution for a conference or trade show. Those in the final year of their MBA could focus on creating broker engagement campaigns to build the sales pipeline or developing an analysis of disrupters in the health care space and providing recommendations for how we should respond.

There’s no question that you’ll work hard during your summer with us, but we also reward hard work by throwing in fun activities like volunteer events, team social activities, and face-to-face time with senior leaders.

Rotational program areas of exposure:

Upon joining The Cigna Group full-time after your internship as a full-time member of the Marketing Leadership Development Program, you may rotate through a combination of the following areas to broaden your perspective and marketing expertise including:

  • Brand
  • Brand Sponsorships
  • Business Marketing
  • Competitive Intelligence
  • Customer Experience
  • Field Marketing
  • Marketing Communications
  • Marketing Research
  • Marketing Technology
  • Social Media
  • And More

ā€‹ā€‹ā€‹ā€‹
ā€‹ā€‹ā€‹ā€‹ā€‹ā€‹ā€‹Each full-time associate will be exposed to at least one business-facing rotation and one Center of Excellence (COE) rotation.

Example of rotations available to program participants:

Rotation 1 – National Segment Marketing Communications

In this rotation, you’ll focus on partnering with national segment business partners in developing the B2B story and value proposition for our largest employer groups.

Rotation 2 – Digital Marketing

As part of this rotation, you’ll be responsible for reporting customer feedback and actions to continually upgrade the online experiences for our customers, as well as converting data into actionable insights for stakeholders and leaders.

Rotation 3 – US Business Operations

In this role, you’ll be responsible for driving both the B2B and B2C Business Marketing strategies. This includes not only optimizing marketing strategy and tactics across all business marketing teams but also amplifying value and results to the teams’ marketing supports.

Sample role after program graduation – Field Marketing Lead

Congratulations on graduating from the program! After earning the role of Field Marketing Lead, you’ll be responsible for maximizing Marketing’s impact by partnering with market presidents to meet their sales goals, building out marketing strategy, and more.

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