Introduction: Learn the basics of UX design, and how a user-centered design process can help us make better products.

Customer Empathy: Learn how to build empathy with your users through a toolkit of techniques like contextual inquiries, diary studies, and customer Interviews.

Defining Our Users: Learn how to organise and identify patterns in customer data by creating deliverables like empathy maps, storyboards, and customer journey maps. You’ll also learn how to assess and report on competitors by conducting a heuristic review and feature matrix.

Ideation: Learn how to frame a particular design problem from the research that’s been conducted.

Prototyping: Learn how to define hypotheses, test them, and measure what success looks like for a particular angle of research.

Testing our Assumptions: To fully validate a set of research tests ought to be conducted. In this final section, you’ll practice conducting quantitative and qualitative testing, usability tests, and practice testing a landing page design.