Product Marketing
Week 1
- Conduct market and user research to inform product and marketing strategy
- Building user personas
- Conducting user research
- Performing competitive analysis
Week 2
- Develop a full-funnel marketing plan
- Marketing funnels
- Acquisition strategy
- Engagement & retention strategy
- Developing Growth funnel analysis (AARRR)
- Identifying key resources needed
- Managing marketing plans in lean startups
- Creating a marketing plan for a B2C vs B2B Company
Week 3
- Prepare Go-To-Market launch plans
- Who is involved?
- What channels to consider?
- Identify key metrics to measure the success of marketing campaigns
Week 4
- Conduct key marketing activities
- Develop product messaging, write a landing copy
- Build a sales funnel
- Run Social Media Ads etc.
Week 5
- Identify key metrics to measure the success of marketing campaigns
Week 6
- Prepare for a Product Marketing interview and build more Product Marketing experience
- Preparing your resume
- Building Product Marketing experience
