Introduction 

• The Importance and Impact of Copywriting 
• The five essential elements of successful Copywriting: 
• Who for? 
• Selection 
• Structure 
• Pace & Rhythm 
• Voice 

Practical Workshop & Feedback 

Delegates will then participate in a practical workshop, consisting of a number of exercises, one of which will be based on material from their own workplace. Detailed feedback is provided on the work and channeled into a focussed and positive discussion on building copywriting skills.

Prewriting Strategies
Become a Better Writer
Editing & Proofreading