Personal Branding
A Complete Guide
If you’d like to become a thought leader in your industry, create more opportunities for yourself, be seen by the most influential leaders in your line of career, be that sought after consultant and monetize your vast knowledge/skills to an audience that connect to who you are and what you do, this will be the most important course you ever take.
First off, let me put out this disclaimer:
You will not become an authority figure in your line of career or get to be that person whom top employers seek if you are the sort of person who attends classes, consumes a ton of information but never gets to the point of taking action by implementing them.
What you will learn in this course is course is the selling point of many career women today and I have the great pleasure to inform you that my students who have implemented this have gotten many career opportunities with this.
Just in case you are not willing to put in the required amount of effort in implementing all I will teach you please this course is most definitely not for YOU.
If on the other hand you are excited to learn how to build a stellar unique personal brand in your career by understanding how to leverage your skills to becoming a sought after thought leader of authority in your line of work, then let me show you exactly what this course is about to do for you.
What You’ll Learn In This Course
If you have ever taken any of our courses before free or paid, then you can attest to the truth that at heels and tech we only deliver the best of the best and the results of our students can attest to the truth of this claim.
This is an intensive training course with ready to implement strategies that will take you from being behind the scenes to the frontline of your career in a short time.
Phase 1 – Clarity
- Telling your unique story and personal brand
- Career Story (Who you are, what you do differently)
- Role Project and Example
- Wrap up – context, action, result, lesson
- Using the accomplishment calculator
- Your personal brand statement
Phase 2 – Positioning (Your Skill Test)
- Document above the fold (About, contact, tagline)
- Experience Section
- Key skills, achievement, core strength
- Education and Certification
- Stand out document
- Resume – Decade job post (US Job boards and Canada (NOC)
- Resume Update – skills check
- Format (Functional and Chronological), Cover letter (Samples)
- Slide deck (Canva Sample deck – image and word)
- Portfolio (Domain name, image gathering, words – Problem, Objective and Result)
- Linkedin Profile
Phase 3 – Outreach
- Review how to connect with anybody irrespective of their title
- Customize your outreach to get higher responses
- Follow up tracker
- Finding a company’s email address
- Ways to build thought leadership on LinkedIn
If you are growing a career now, and you have no idea of what story people tell about you when you are not in the room then, you are definitely doing something wrong.
ENROLL FOR THE PERSONAL BRANDING COURSE NOW!
6 Things Will Happen To You After This Training
- 1. You will grow a niche in your chosen expertise
- 2. You will understand how to build trust with your audience because when you are not there they are the ones who will carry your matter on their head and speak up for you.
- 3. You will be able to position yourself as an authority and a thought leader in your industry.
- 4. You will know how to confidently pitch as an expert with insights about your industry on media platforms.
- 5. You will be able to to clearly articulate who you are, what you do and how you help impact others to the world.
- 6. You will understand how to create a content strategy for your brand that will help you connect to your audience and increase your visibility.
This Course Is For You If:
- You want your career to open many doors of opportunities for you in future.
- You are tired of being behind the scenes in your career.
- You want to stand out of the crowd in your profession.
- You want the world to see, know and connect with what you do.
- You want to gain clarity on the niche to develop in your career.
- You are not clear on where you belong or what you should put out there because you have many interests/skills.
- You are struggling with having confidence to promote yourself.
- You don’t know how to position yourself through content as an expert in your field to attract your tribe.
- You like the idea of monetizing your knowledge when you create content.
- You are tired of information and ready for implementation.
Bonuses
- 1. LinkedIn personal branding package.
- 2. Clarity course on becoming a person of authority in your industry.
- 3. Certificate of completion.
- 4. Hands on tasks to boost your confidence as a speaker for pitches.
- 5. Learning the art of selling.
