What I will learn?

• Create a well-defined, strategic brand identity and vision that lasts
• Discover the value of brand strategy
• How to identify a brand’s identity and formulate a defined brand strategy that aligns with consumer needs, emotions, and the competitive business environment.
• Designing a strong brand identity requires honing and experimenting with your brand vision and mission.
• Key strategic branding tools and techniques to consider when curating a brand’s identity, including segmentation, targeting, and brand positioning.
• Build a brand plan
• How to produce a brand essence framework which accurately represents your brand and its values.
• Hone your brand identity and strategy and model this strategy into a brand plan which resonates with your audience, as well as your Organization’s wider marketing goals.