Job Description
Reports To: Manager – Digital Marketing Content Strategy
Division: Marketing
Mission:
- Responsible for supporting and enhancing the effectiveness of MTN Nigeria’s digital marketing efforts through technology
- Manage the planning, execution, and optimization of digital media campaigns across multiple channels to ensure they align with MTN’s strategic goals.
- Support the Digital Manager in the development and deployment of all digital marketing campaigns, ensuring alignment with MTN’s overall digital strategy and divisional goals.
Description:
- Ensure the consistent application of best practices in digital marketing across all campaigns, leveraging advanced marketing technologies.
- Lead the implementation and optimization of marketing technology tools, including CRM systems, marketing automation platforms, and AI-driven solutions, to enhance campaign execution.
- Collaborate with IT and data teams to ensure seamless integration and data flow across marketing platforms, improving customer insights and campaign effectiveness.
- Oversee the end-to-end coordination of digital media deployments, product launches, and re-launches, ensuring alignment with MTN’s digital strategy.
- Develop and implement work plans for digital marketing campaigns, ensuring they are in line with the overall media and marketing strategy.
- Prioritize tasks and manage multiple projects to meet deadlines and maintain the quality and effectiveness of digital marketing initiatives.
- Utilize data-driven insights to design and execute targeted, personalized digital marketing campaigns that enhance customer engagement and satisfaction.
- Work closely with the Customer Experience team to ensure that digital marketing initiatives are aligned with customer needs and expectations, improving overall customer journeys.
- Continuously monitor and optimize the performance of digital campaigns, providing insights and recommendations to enhance customer engagement and drive better business outcomes.
- Provide stakeholders with timely and relevant information to support the evaluation and optimization of digital marketing projects.
Education:
- A first degree in a business-related or any social science discipline
- A post-graduate diploma in marketing, digital marketing, business administration, or a related discipline will be an added advantage.
- Relevant certifications in digital marketing
- APCON Certification
- Fluent in English
Experience:
3–7 years’ experience, which includes
- At least 3 years of core marketing experience.
- Experience in leading teams and agency relationships in planning and developing digital campaigns
- Proficiency in the use of digital marketing tools like Google Analytics, Mix Panel, Apps Flyer, Metabase, Data Studio, Mailchimp, SEMrush, etc.
- Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Strong communication and writing skills
- Interpersonal skills
About Us
We at MTN Nigeria Communications Plc (MTNN) are a purpose and value-led organization.
At MTN Nigeria, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life.
Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.
As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!
Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to realise our shared goals.
Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians?
Then, join MTN Nigeria!
Welcome to our Y’ello family where our people are our most critical competitive assets.
If you are passionate about working for a brand that believes and invests in YOU while delivering the best value to those they serve, then THIS is the place.
Our Employee Value Proposition enables you to work with meaning, connect to develop, thrive in positivity, and grow with purpose, all-round, in all aspects to Live inspired.
It’s a great place to work!
Take that bold step and apply today!
*Eligible Females and People with Disabilities are encouraged to apply.
*MTN Nigeria Communications Plc (MTN) does not and will never ask for payment of any kind from applicants in all MTN’s recruitment processes and stages such as job application, CV review, interview, meeting, and final processing of applications.
*MTN is not liable for fraudulent publication of job offers in MTN’s name or for the fraudulent use of MTN’s name in any manner whatsoever.
For whistle blowing and reporting fraudulent recruitment activities, contact us via MTNN.ForensicServices@mtn.com
By applying for this job, I am confirming that I have completed the job application privacy notice on MTN Nigeria job site (https://www.mtn.ng/career/).
