Job Description
Reports To: Manager – Digital Marketing Content Strategy
Division: Marketing
Mission:
- Responsible for supporting and enhancing the effectiveness of MTN Nigeria’s digital marketing efforts through technology
- Manage the planning, execution, and optimization of digital media campaigns across multiple channels to ensure they align with MTN’s strategic goals.
- Support the Digital Manager in the development and deployment of all digital marketing campaigns, ensuring alignment with MTN’s overall digital strategy and divisional goals.
Description:
- Ensure the consistent application of best practices in digital marketing across all campaigns, leveraging advanced marketing technologies.
- Lead the implementation and optimization of marketing technology tools, including CRM systems, marketing automation platforms, and AI-driven solutions, to enhance campaign execution.
- Collaborate with IT and data teams to ensure seamless integration and data flow across marketing platforms, improving customer insights and campaign effectiveness.
- Oversee the end-to-end coordination of digital media deployments, product launches, and re-launches, ensuring alignment with MTN’s digital strategy.
- Develop and implement work plans for digital marketing campaigns, ensuring they are in line with the overall media and marketing strategy.
- Prioritize tasks and manage multiple projects to meet deadlines and maintain the quality and effectiveness of digital marketing initiatives.
- Utilize data-driven insights to design and execute targeted, personalized digital marketing campaigns that enhance customer engagement and satisfaction.
- Work closely with the Customer Experience team to ensure that digital marketing initiatives are aligned with customer needs and expectations, improving overall customer journeys.
- Continuously monitor and optimize the performance of digital campaigns, providing insights and recommendations to enhance customer engagement and drive better business outcomes.
- Provide stakeholders with timely and relevant information to support the evaluation and optimization of digital marketing projects.
Education:
- A first degree in a business-related or any social science discipline
- A post-graduate diploma in marketing, digital marketing, business administration, or a related discipline will be an added advantage.
- Relevant certifications in digital marketing
- APCON Certification
- Fluent in English
Experience:
3–7 years’ experience, which includes
- At least 3 years of core marketing experience.
- Experience in leading teams and agency relationships in planning and developing digital campaigns
- Proficiency in the use of digital marketing tools like Google Analytics, Mix Panel, Apps Flyer, Metabase, Data Studio, Mailchimp, SEMrush, etc.
- Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Strong communication and writing skills
- Interpersonal skills
