Conduct market and user research to inform product and marketing strategy. This includes building user personas, conducting user research, performing competitive analysis.
Develop a full-funnel marketing plan including marketing funnels, acquisition strategy, engagement, retention strategy: Developing Growth funnel analysis (AARRR), identifying key resources needed, managing marketing plans in lean startups; Creating marketing plan for a B2C vs B2B company.
Prepare Go-To-Market launch plans: Who is involved? What channels to consider?
Conduct key marketing activities: Develop product messaging (Copywriting, SEO), write a landing copy, build a sales funnel, run Social Media Ads, running social media ads etc.
Identify key metrics to measure success of marketing campaigns
Prepare for a Product Marketing interview and build more Product Marketing experience: Preparing your resume; Building Product Marketing experience.