Introduction to Brand Design

• What is Brand Design?
• Why Brand Design?
• Career opportunities in Brand Design
• Qualities of a Good Brand Designer

Closing a Brand design project

• The Value Of a Strategic Brand Design Process
• The Discovery Call
• Pricing & Scope
• Proposals & Negotiation

Strategy

• Understanding & Developing Brand Strategy
• Defining Business Purpose: Vision & Mission
• Defining Customer Persona
• Defining Market Position
• Finding The Big Idea
• How To Run a Successful Strategy Session
• Developing The Strategy & Gaining Insight
• Presenting The Strategy
• Strategy Case Studies

Creative Direction In Branding

• What is Creative Direction?
• Finding Inspiration & Doing Research
• Designing Moodboards
• Presenting Moodboards To Clients
• Creative Direction Case Studies

Designing Logos

• What Makes a Good Logo
• Logo Types & Terms
• Sketching Ideas
• Vector Techniques For Logos
• Refining The Logo And Composition
• Logo Case Studies

Designing a Visual Identity

• Developing a Design Concept
• Working With Type
• Working With Color
• Broadening Your Identity Design
• Applying The Brand Online & Offline: Doing Mockups
• Putting It All Together: The Presentation
• Handling Feedback

Delivering The New Brand

• Wrapping Up The Project
• Creating Brand Guidelines
• Delivering Files And Assets

Brand Architecture

Naming

Rebranding