Introduction

• What is Growth Hacking?
• How to Launch and Manage a Growth Team

How to Get Insights from Google Analytics & Apply Them to Marketing Funnels

• How to Measure Traffic Volume and Visitor Interest
• How to Measure Engagement and Actions Taken
• Source/Medium and Good Traffic (Essential Skill)
• Roberto from Google on Why GA4 is a Major Shift in Analytics
• Google Analytics 4 and the New Direction of SEO and Analytics
• An Introduction to Digital Funnels and Conversion Points
• Show Off Some of Your New Google Analytics Skills Using the New GA4 Console

Accelerate Growth by Developing Personas & Focusing on Specific User Segments

• What if Your Focus Was So Clear You Found Growth Hacks in Your Dreams?
• The Fundamentals of Segmentation for Growth Hackers
• Segments and Acquisition
• How to Build Personas and Needs Maps through Customer Interviews
• Soft Data and Design Thinking
• What are the Building Blocks of a Growth Hacking Campaign?
• Three Growth Marketing Concepts We’ll Use Throughout the Course
• B2C Case Study

Use Data to Learn Strategies and Run Your Growth Team

• You Don’t Need to Know Everything when You Have Data
• [Analyze Data] The Fundamentals of Lean Analytics
• [Focus on the Inputs] Find and Measure Your Leading Variables 
• SideBYSide: How to Build & Share Dynamic Analytics Reports w/ Google Data Studio
• [Prioritize Growth Ideas] How to Use the ICE System in Growth Hacking 
• Tips on Starting a Growth Team
• [Work as a Team] 5 Hats: The Five Skills Needed to Hack Growth
• Practicum: How to Brainstorm and Rank Growth Hacking Experiment Ideas
• Experiment Idea Using the ICE Framework

Language/Market Fit: Content Creation, Email Marketing, and SEO

• What’s the language/market fit?
• Hacking Acquisition: The 8 Seconds Rule and Channel Testing
• Shelby Stephens from GrowthMatch Introduces the Concept of a Need for Narrative
• Exercise: Create a Need Narrative with the Guide from GrowthMatch
• Write Better Copy for Your Emails, Blogs, Websites, etc.
• Send More Effective Marketing Emails
• Three Advanced Email Marketing Implementations
• Try These Methods to Increase Email List Signups
• SideBYSide: How to Use Email Marketing in Today’s Marketplace
• Email is Still Effective in 2022: The Persistent Value of Email Marketing
• Five Must-know Search Engine Optimization (SEO) Practices
• The Five-Point SEO Checklist for Content Marketing
• Content Creation and SEO for Growth Marketing
• How do UTM codes help track the performance of content & ads?
• SideBYSide: Append UTM Codes to a Link
• Link Management for Growth Marketers

Landing Pages and UX: Where should you drive your traffic?

• What’s the Language Spoken by 65% of the Global Population?
• The Fundamentals of User Experience (UX)
• How to Design a Killer Landing Page
• SideBYSide: How to Use Hotjar to Record and Review User Behavior
• UX and When to Use A/B Testing
• Try these Five Methods to Increase Conversions
• Use Hotjar Recordings to Generate Landing Page Optimization Ideas

TOFU: Top-of-the-Funnel Marketing

• Imagine Yourself Managing Your Own Digital Airport
• Paid Traffic: The Structure, Channels, and Metrics of Online Ads
• Paid Traffic: The Fundamentals of Setting Up Search (or “CPC”) Ads
• Paid Traffic: Audiences & the Basics of Social Media Ads vs. PPC
• B2B Lead Generation through LinkedIn® with Gabe Villimizar
• Paid Leads and Qualification Systems
• System to Generate B2B Leads Organically in 

Growth’s Financial Equation: LTV, CAC, and Reverse Engineering Marketing Funnels

• Could Lifetime Customer Value Be the Most Important Marketing Metric?
• How to Estimate Lifetime Customer Value and Acquisition Cost
• Place a Value at Each Point of Conversion in Your Funnel
• SideBYSide: Estimate LTV and CAC of Different Personas 
• Using LTV, CAC, and Marketing Funnel Metrics to Make Strategic Decisions
• Real-world Cases of Data Privacy Laws Increasing CAC 

How to Go Viral? Social Media and Public Relations

• How to Mix Social Media and Public Relations to Expand Your Audience
• What Factors Increase the “Viral Effect” of Content?
• What Really Makes a Piece of Content “Go Viral?”
• What are the dynamics behind content going viral on social media?
• Working the Media
• No Money for a Publicist? Here are Some DIY Publicity Hacks

Growth Hacking Retention: Acquisition is Expensive. Retention is Not.

• Where the Fun and Money Is 
• The Fundamentals of Remarketing Based on User Behavior
• SideBYSide: Build Audiences Who Engaged on Facebook or Instagram
• Segmenting and Lifetime Customer Value
• SideBYSide: Let’s Target Cart Abandoners and Engaged Traffic on FB
• How to Define and Growth Hack Your Retention Cohorts
• Online Communities and Customer Journey Mapping for Retention

[Careers in Growth] 3 Growth Hacking Career Paths: Product, Consulting, and CRO

• A Short Introduction to the New Section on Careers in Growth Hacking
• Conversion Rate Optimization (CRO)
• Specializing in Product-led Growth
• Building a Growth Agency via Your Personal Brand
• How to Be Successful with Consulting Clients
• Starting a Career in Growth Hacking