About the Role:
We are seeking a creative and strategic Social Media Manager to drive our brand’s online presence and engage with our community. The ideal candidate will be responsible for developing and implementing effective social media strategies, managing content creation, and analyzing performance metrics.
Key Responsibilities:
Social Media Strategy & Planning:
- Develop and execute social media strategies aligned with business goals.
- Identify target audiences and create campaigns to increase brand awareness.
- Stay updated on social media trends, emerging platforms, and best practices.
Content Creation & Management:
- Create, curate, and schedule compelling content (posts, videos, graphics).
- Collaborate with content creators, designers, and marketing teams.
- Ensure consistent brand messaging and voice across all platforms.
Community Engagement:
- Monitor and respond to audience interactions and messages.
- Foster community growth through engagement campaigns and contests.
- Build relationships with influencers and industry partners.
Analytics & Reporting:
- Track and analyze campaign performance using analytics tools.
- Prepare monthly performance reports and suggest improvements.
- Optimize strategies based on insights and feedback.
Qualifications:
- Experience: 2+ years in social media management or related roles.
- Content Skills: Proficiency in graphic design tools (Canva, Adobe Suite) and video editing software.
- Platform Expertise: Strong knowledge of Instagram, LinkedIn, Facebook, Twitter, and TikTok.
- Analytics Tools: Experience with social media monitoring tools like Hootsuite, Buffer, or Sprout Social.
- Communication: Excellent written and verbal communication skills.
Preferred Skills:
- Experience with paid social media campaigns and budgeting.
- Knowledge of SEO, content marketing, and influencer collaborations.
- Familiarity with CRM tools like HubSpot or Salesforce.
Why Join Us?
- Lead creative and impactful projects.
- Work in a supportive and innovative environment.
- Opportunity for professional development and career growth.
