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October 2020

Shefunmi Durojaiye is the Country Programme Manager at Oracle Academy. She is also a certified Project Manager for 5years and counting. In this interview, she shares her experience of how she transitioned into the Tech Industry from working as an Event Management Professional. Listen to the Interview with Shefunmi Full Transcript of the Interview with Shefunmi Heels and Tech: How did you get

What Happens in the Development Team? As a Scrum team, you are done with the scrum activities such as process mapping, customer journey, business use case and competitor analysis. You have created a digital product MVP which the product owner has approved and the stakeholder has given you a go ahead to build the product. You ship the requirement to the development

Creating the Perfect Customer Avatar In this video, you will learn: How not to market your product to everyone.Understanding your ideal client using different targeting options and variables.Creating multiple avatars for your business. And finally,How to search for your perfect customer leveraging on technology ( Facebook ads manager) Watch this video to get more insight on how to craft your ideal client https://youtu.be/IgTRuxTaICY

Optimizing Facebook Ads for Profitability Are Facebook ads working for you? Are you looking to get a better return on your Facebook ad investment?Are you using cost cap bidding for your Facebook ad campaigns, and you are probably looking for ways to lower your cost-per-action (CPA) and get a better return on your ad spend.To get the best performance from ads,

Introduction to Copywriting Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action. It is formulated content writing that adds extreme value to a website or blog.Copywriters are some of the highest-paid writers in the world. To become a proficient and profitable copy expert, you’ll need to

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